White gold was brought to the jewelry industry in 1917 by the Belais brothers, who spent a whopping 30 years tinkering with various alloys before introducing a material that was suitable to work with. This 18k white gold wedding band features an eternity pattern of circles and flourishes along the north and south sides of the hoop. Size 6.25.
ART DECO (1915 – 1940)
Art Deco is highly recognizable for its minimalism and futurism. Simultaneous art movements—Cubism, Bauhaus—informed the geometric style, along with “exotic” foreign influences like the Ballet Russe. Motifs like ziggurats and sunbursts, stripped of visual clutter, conveyed the optimism of an increasingly technological world.
In jewelry, the predominant use of white metals let colorful gems take center stage. Stones that were opaque and true in color, like lapis lazuli, onyx, jade, coral, and opal were worked into designs alongside more precious and brilliant gems, like diamonds, sapphires, rubies, and emeralds. Extra-long beaded necklaces and tasseled “sautoirs” followed the narrow flapper silhouette.
The baguette cut was an Art Deco innovation, and the decade saw increased use of other angular diamond cuts, like the precise caliber cut and the emerald cut. Synthetic gems, like sapphires, were celebrated as a scientific marvel. Marcel Tolkowsky, 21 years old at the time, published the design for the round brilliant cut in 1919.